So you just launched a new company and you’re now looking to the streets of social media marketing for marketing your business. No? Well, you should probably get on that. Social media is ever-growing and what better way to market than to be connected with all of your potential fans? When people think of social media they may instantly think of two huge websites – Facebook and Twitter. While Facebook is great for marketing your business, Twitter can be just as helpful, if not more helpful. It’s actually really easy to market on Twitter and with these tips, you too can do it!
Focus on your Bio 
It might not seem like an easy task to completely mess up your bio, but it actually can be. Since your bio is the first thing people see when they browse your Twitter profile, it s extremely vital that it is well-thought out. According to CIO, “…your company identity and voice should be branded well.” What this simple yet powerful statement means is that people should get a sense of just who you are within your bio. It would also be a really good idea to include a link to your company website within your bio.
Tweet Regularly 
If the people that follow you on Twitter are like anyone else on Twitter, they will unfollow if your account shows no recent activity. It’s very important to keep up with your company Twitter account to maintain followers, but also gain new ones. See what’s trending on Twitter and voice your opinion (where it is relevant) and share your content with the rest of Twitter (also where it is relevant). Show throughout your tweets that you as a company appreciate the followers and perhaps hold contents or some incentive for those that choose to stay up to date with your company.
Get Involved in Hashtags 
Twitter is all about hashtags. Tag your posts as a company with relevant, well-thought out hashtags. You could even use hashtags that are trending in your region or worldwide. I do recommend not trying to start your own hashtags as a company (with the intent of it gaining massive popularity) until you gather much of a following. People who browse trending topics can view every tweet with the correlated hashtag and sort by the most popular, so getting in on the discussion on Twitter is the best way to get noticed.
Use Twitter Tools to Analyze 
There are many Twitter tools available that allow you to analyze many, many things. One that is integrated within Twitter though is called Twitter Analytics. What this allows the user to do is simply analyze their Twitter profile. You can view your top tweets (by month), tweet impressions, profile visits, and even followers/top followers. All of these are extremely helpful tools for any business. Are you losing followers? Are you getting less retweets? That’s a sign to change it up a bit and experiment to find what your audience wants. If you’re signed in with Twitter, click here to check out an analytic page of your profile!
If you were thinking of marketing on Twitter, now is the time to do so. Over 500 million tweets are posted to Twitter daily, so surely there is a lot of potential within to market your company. This averages out to 6000 tweets per minute and 200 billion tweets per year (source). This number has grown exponentially in the past years, so get out there and market your business!
Jesse Eberenz Social Media Blog 