It’s no question that social media is great for anyone looking to expand their business to an even greater presence of people. In the last article, we looked at 5 retailers and how they are using social media. There are more types of businesses out there today that rely on a good social media strategy to reel in the fan-base they desire.
That’s right, I’m talking about restaurants. What better type of business to have an online presence than your favorite restaurant? On their social media pages they can include their hours, store locations, menu items, and even coupon codes, but do all restaurants do this? Yes and no.
This article will examine 5 restaurants to see just how they are using social media (namely Facebook and Twitter).
Potbelly Sandwich Shop
First off, all of the images used on the page are great, and very high quality. It appears that they post every few days and not too much to annoy their following. Their posts consist of:
- Showing off new openings in other states
- Asking rhetorical questions then answering them with their food
- Visually appealing posts to intrigue customers
All in all, their Facebook does a great job of conveying their message and is really well set up.
Their Twitter account looks to be in the practice of tweeting a few times a day. Since it is Twitter, this is acceptable and not overdoing it enough to justify unfollowing them for being an annoyance.
I really like how a good amount of their tweets use custom hashtags to generate other content under the hashtag. Most of their content posted is food images, perfect for anyone who is hungry and looking at their Twitter page.
A lot of their posts include images which is fantastic for those wanting to see more about the place. They share relevant images pertaining to food and even the famous people that have eaten there.
On all of their posts that customers comment on, I like how they respond to the customers and even like their comments under their post. It is the little things in social media that can go a long way and show you are a business who cares about your community.
A lot of their content on Twitter as well includes various images to appeal to a lot of people. Their tweets are all in the correct format with a short description of the post, a relevant hashtag, and a shortened link to link to the content they want people to see.
They also don’t overdo it by tweeting too much and one thing I really like that they do is include happy birthday tweets for various celebrities.
Let’s examine a more well known company on social media. It’s no surprise that the Applebee’s Facebook page is extremely well done. They include so many high quality pictures of delicious food that, not gonna lie, is making me hungry.
On a serious note, they post pictures that they create usually including:
- Picture of food
- Graphics over the image
- Text over the image
This shows that they care about content that is posted to their Facebook. The person who runs the page goes through and likes customers comments on the page as well to show that Applebee’s does care.
One thing I see that Applebee’s does that the others didn’t do too much is retweet relevant content and even when people mention them. This really helps break up your posts on Twitter and shows you care what the community has to say.
Though they fail in one place which can make or break a good Twitter account…
THEY POST WAY TOO MUCH. Seriously, on today (4/17/2015) I have counted more than 20 tweets, and the day isn’t even close to over yet. Way too excessive and I suggest not posting that much.
Upon first glance at their official Facebook page I can safely say that they do not post enough. Once a day is suggested to keep your presence known and to avoid annoying those who like your page. Red Robin posts once every few days.
That’s not to say that their posts aren’t great, however. They make use of hashtags on Facebook and share plenty of content and advertise coupons visually within posts.
On Twitter they post either once a day or twice a day. This is still really low for the social media platform of Twitter. One thing I do like, however, is that they do retweet when customers mention them. Not only that, they use the most amazing pictures of their food and make it look extremely delicious to encourage fans to eat there.
First things first, they do not post enough. The dates of their most recent posts in descending order as of 4/17/2015 go as followed:
- April 17 (today)
- April 9
- April 3
- March 31
- and so on…
Not enough posts at all. Most of their posts are at sporadic times, too. I would suggest posting around 11am-12pm and 4pm-5pm to post during lunch and dinner times.
With kind of a disappointing Facebook page it might come as a surprise that they rock at using Twitter. Here’s a rundown of what they are doing right:
- Posting a few times a day
- Retweeting customers
- Craft genuinely funny tweets and reply humorously
- Craft custom hashtags
Taco Bell is one of the best restaurant based Twitter accounts out nowadays, at least to me. They are doing everything right and post content that most people on Twitter want to see.
Social media can be easily used to increase buzz around your restaurant and can also be easily messed up if you don’t pay close attention to it. Are there any restaurants I didn’t mention that you think have an amazing social media presence? Comment below! Thanks for reading!